Last summer we launched our E book ‘The Complete Courier Guide’. To our amazement the guide has sold well, but the one thing wannabe couriers are not understanding is the power of a first impression.

A first impression to a customer can make or break a local business so it’s imperative to get it right.

Via the Phone… take the gum from your mouth, the cigarette and put the pork pie down. Your voice should sound like you, and not like a truffle pig snuffling around a tree trunk. You need to be professional, and sounding professional is a good start.

Verbal ticks like “yeah right”, “you know what I mean” and “Erm…. ” practice in the mirror till they are gone, it’s a bit of work but it makes you sound much better, if you know what I mean

Getting your partner to call clients prospecting isnt a bad thing, but they must know the answers to the questions like

• What size vehicle
• What size the vehicle payload is
• What the mileage rate is
• What hours you work
• What you are allowed to carry
• What sort of loads you are not allowed to carry

If they don’t know this, make the calls yourself. How does it sound to whisper all this in their ear as they are talking to the prospect?

If you sound the part, and sound professional – you are half way there.

Sarah

The Complete Courier Guide