Well it seems like there really is nothing new under the sun, as vehicle satellite tracking has been rebranded as the tool to tame white van man. The ‘new’ product is called “Driver DNA” and tracks the driving of a vehicle and shows harsh braking patterns and agressive driving patterns, again all things that are shown in real time with satellite tracking.  A system we use goes as far as ‘geo-fencing’ postcodes and emailing alerts when vehicles reach a certain area or postcode or breaks the speed limit. It can tell you when the vehicle is turned on, whether it’s idling – just about anything you could want to know and quite a few things you wouldn’t want to know as well.

Couriers have long used Tom Tom fleet systems and products such as Journeeze to manage their fuel consumption and where their vehicles are. Fuel is the biggest expenditure where white van man are concerned and monitoring closely is something they do. As any good fleet manager would tell you, monitoring fuel consumption is an early highlighter of vehicle faults and all vehicles are checked on a daily or weekly basis as per transport regulations, with records that prove the action has taken place.

Driver DNA hardly seems original, any good tracking system will do the same as it does and has several years heritage as well. It’s disappointing that once again white van man is blamed for co2 emissions and bad driving. Obviously the makers have never seen or drove near school run mum, who drives erratically without thought for anyone else on the road just delivering her kids to the school, reversing without using her mirrors, signaling one way then going the other. Now you know why most accidents happen close to schools. Instead of inventing the double seatbelt to combat School Run Mum, the creators of Driver DNA have just decided to reinvent the wheel with no thought to what products already do the job, that already solving the problem they proclaim exists.

2/10 for effort, must try harder is this white van womans report, you are three years behind the times.

Sarah

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